Tonsan World Trade: A Signage Design by Dongdao Design Team

Creating a Thoughtful and Interactive Space Identity

The signage system in this modern office building uses mirror-finished stainless steel, reinforcing the design and adding a touch of elegance. The information on the frosted glass is clean and clear, with narrow lines under it. Overall, the signage is clean, simple, and beautiful, yet it has deep implications.

The design immerses perfectly into the underlying traditional 'separation line' concept, yet in a modernized, digitalized era/context. It reflects the core values of simplicity and reflection, which are also the essence of the overall style of the office building.

Measuring 1800mmx300mm, the signage is meticulously crafted to ensure its visual impact. The mirror-finished stainless steel and frosted glass work harmoniously to create a sense of tranquility and sophistication.

Dongdao Design Team closely coordinated with the client and the manufacturer throughout the design process. After the design was confirmed, they worked closely with the producers to ensure that the signboard was exactly what they intended it to be.

The project took four months to complete and was realized in Suzhou. Dongdao Design Team conducted extensive research on office buildings and incorporated the principles of simplicity and reflection into their signage design. The result is a design that not only serves its functional purpose but also adds a touch of elegance and sophistication to the overall space.

This signage design for Tonsan World Trade was awarded the Bronze A' Design Award in 2015 in the category of Graphics, Illustration, and Visual Communication Design. This prestigious award recognizes outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The design exhibits strong technical and creative skills and contributes to quality of life improvements, making the world a better place.